Accueil >  Term: direct marketing; farmer-to-consumer direct market
direct marketing; farmer-to-consumer direct market

Any arrangement where the producer or his/her representative is selling his products directly to the end user. Typical forms of direct marketing are farmers’ markets and roadside stands. Other examples include subscription farming and regular delivery of fresh farm produce by farmers to homes or restaurants.

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  • AjayOwor
  •  (Gold) 1463 points
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