A brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate-flavored coating. The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator (Butko 2001: 8) They are generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears. In the UK, the generic name for this type of dessert is choc ice. Unlike many similar frozen treats, the Klondike bar does not have a stick, a point often touted in advertising.