The level of product distribution to which the recall is to extend:

1. Consumer - This includes household consumers as well as all other levels of distribution.
2. Retail Level - The level that includes all retail sales of the recalled product.
3. User Level - This level includes hotels, restaurants, and other food service institutional consignees.
4. Wholesale Level - The distribution level between the manufacturer and the retailer. This level may not be encountered in every recall situation; i.e., the recalling firm may sell directly to the retail or consumer level.