The political or business practice of masking an environmentally destructive activity by promoting it as environmentally beneficial ("Healthy Forests Initiative") or, at worst, minimally damaging (e. G. , the Bush Administration's argument that oil drilling operations in Alaska will only take up a few thousand square miles of the immense Arctic National Wildlife Refuge--which is like claiming that a man spraying toxic fumes into the air all around him takes up only the few inches on which his feet touch the ground).